Job Description

Job Summary: Family Focus is looking for a Marketing & Communications Manager to manage and execute a marketing and communications strategy and plan that aligns with the strategic direction of the organization and the objectives of the Development Department which are deeply rooted in our guiding principles of antiracism and social justice. The primary goal of this Manager is to help our organization continue to grow by advancing our brand identity and awareness, positioning Family Focus as a leader in the market and increasing our donor base and private revenue. This position is an excellent opportunity to grow your career.

Responsibilities and Duties:

The Marketing and Communications Manager is responsible for leading and managing the implementation of our marketing and communications strategy.

MARKETING:

• Develop and ensure implementation of creative tactics to reach our target audience; explore and adopt new channels, methods, and platforms to optimize marketing initiatives.
• Develop and implement strategy to make certain branding, themes, content and messaging are congruent across stakeholder groups and platforms (i.e. Facebook, Instagram, Twitter, LinkedIn and YouTube, etc.).
• Build and oversee relationships with Center/Program Directors to ensure marketing strategies and campaigns across locations, programs, departments 1) align with brand guidelines, 2) have continuity in messaging, and 3) follow strategic priorities.

COMMUNICATIONS:

• Develop and manage annual communications calendar and monthly/quarterly content calendar for: annual appeals, eblasts, social media, newsletters, stewardship and cultivation, current events and special events.
• Responsible for creating storytelling content; interview clients, staff and other stakeholders as appropriate. Create archiving system to maintain stories, pictures, videos, etc.
• Serve as project manager and/or write, design and produce communication materials - newsletters, press kits, annual reports, promotional materials and special events (including solicitations, slideshows, video presentations, etc.); edit and update as appropriate.
• Manage vendor relations with printing companies and fulfillment centers; assist centers with identifying and ordering of marketing and recruitment materials for program communications needs as appropriate.
• Website: Manage content and updating of website (WordPress), coordinating with the IT Director and Development Associate; regularly update blog and news features. Ensure all content material is refreshed and remains current.

BRANDING:

• Assure brand integrity. Oversee the use of agency branding guidelines across centers, assist in designing and ordering branded items. Manage SharePoint folder of branding resources for all agency team members.
• Confirm brand consistency through annual audits of communications materials across each program and center location.
• Ensure all designs, copies and materials are optimized for accessibility and equity.

EXTERNAL RELATIONS:

• Build relationships with influencers, journalists and/or media outlets; manage inquiries from the media and other parties.
• Seek opportunities for increasing the public’s knowledge of Family Focus and its mission including but not limited to preparing and distributing press and media releases.
• Maintain media relations list. Serve as point of contact for inquires and outreach.

ANALYTICS:

• Define benchmarks and establish key performance indicators, ROI and successes.
• Regularly analyze and prepare reports to identify trends and make data-informed marketing decision.

GENERAL

• Represent the organization at activities and events as appropriate.
• Assist with other central office duties, as needed.

Education and Experience:

• Bachelor’s degree Marketing, Communications, or related.
• Three years’ experience in a marketing and/or communications role.
• Proven success executing marketing and communications strategies and campaigns.
• Experienced in Google analytics and social media analytics (currently using Sendible).
• Content Management System (CMS) experience (currently using Constant Contact).
• Up to date on trends and able to stay ahead of the curve.
• Impeccable writing and proof-reading skills.
• Strong interpersonal, communication and presentation skills; ability to communicate information clearly (both written and oral).
• Excellent organizational and project management skills and ability to meet deadlines.
• Proficiency in multiple computer and database systems including but not limited to Microsoft Office, Word, Excel, Power Point, word-processing, spreadsheets, database; knowledge of fundraising software a plus.
• Creative approach to problem solving.
• Ability to work as a team member as well as independently, supporting department events and initiatives.
• This position requires occasional night and weekend hours.
• Bilingual preferred (Spanish)
• Covid-19 Vaccine is required (exemptions are available).

Job Type: Full-time

Pay: From $65,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Flexible schedule
• Health insurance
• Life insurance
• Paid time off
• Referral program
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Ability to commute/relocate:

• Chicago, IL 60607: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Marketing/Communications role: 3 years (Preferred)
• Google analytics and social media analytics: 1 year (Preferred)

Work Location: Hybrid remote in Chicago, IL 60607

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