At Welcome Homes we're looking for a Social Media Manager to join our team.

Welcome Homes is revolutionizing the way people buy homes. We are a fast-growing, industry-disrupting tech company that is building new homes that are purchased online, customized, and delivered in six months at an incredible value. Designed for modern homebuyers, we've streamlined the entire process from land selection to customization to construction, so homebuyers can save time, be guaranteed an all-in price, and live where they want to live in a beautifully designed home that they love.

Social Strategy

• Develop and manage a cohesive overarching social strategy by studying trends and what's working now. Monitor trends, and new features, and look for new opportunities to increase engagement and brand growth. Manage and execute the social strategy across all brand social platforms, and maintain a content calendar and posting schedule.

Content Creation

• You manage our social media with a content calendar and create content like stories, reels, Tik Toks, lives, and blog posts for the brand. All content created should fulfill the social strategy and fall into one of our content pillars. You ideate new content opportunities, test new campaigns and evolve our content for the different platforms. You are comfortable being on camera as a voice for the brand in reels, TikToks, lives, blog posts, etc.

Content Distribution

• You schedule and publish our content across all social channels using best practices, times, frequencies, etc. based on the individual social platforms. You have an excellent understanding of all the different platforms and have the ability to optimize our content distribution for each platform for improved results.

Analytics & KPIs

• You understand what data points we need to measure and manage, how to analyze what is working, and what's not working, and can make data-driven decisions to optimize and improve our social media performance. You maintain a scoreboard of KPIs to track our growth and progress by creating an analytics dashboard that measures and manages the productivity and success of our social strategy. These data points should help inform decisions and allow us to optimize and improve our overall approach.

Subject Matter Expert

• You must be a subject matter expert on all things social media, content strategy, and social trends. You understand algorithms, how to improve reach, and study what makes content shareable, viral, and what creates engagement. Then as an expert, you adjust our social strategy to deliver better results based on first principles. You present new ideas based on data, social trends, and customer feedback/engagement so we can iterate and improve our social content and create higher levels of engagement.

Ambassador Recruitment & Management

• Build relationships with influencers, ambassadors, and potential brand partners to create mutually beneficial win-win opportunities. Manage ambassador program, develop an avatar-driven ambassador matrix, and paid content creators for diversity, creativity, and content leverage.

Do you want to join our team as our new Social Media Manager? Then we'd love to hear about you!