Farmers Union Industries, LLC, also known as FUI, is a leading agricultural-based manufacturing company headquartered in Redwood Falls, MN. Our current operations include Central Bi-Products, Northland Choice, Midwest Grease, Artex Manufacturing, Redwood Farms Meat Processors, and Performance Pet Products. Please visit our website at fuillc.com to learn more!
FUI is seeking to hire an experienced Marketing & Communications Specialist at the Corporate Office in Redwood Falls, MN. We offer a competitive wage and a full benefits package that includes health, dental, vision, PTO, paid holidays, an impressive 401K match, and much more!
Areas of Accountability
All areas of accountability to be delivered with GRIT our values of Generosity, Relationships, Integrity, & Teamwork
Internal/External Digital Campaigns Social Media Platforms & Traffic Brand Development & Strategy
Company Awareness & Representation Internal/External Communication
Essential Duties and Responsibilities
Manage FUI social media (Facebook, Instagram, Twitter, etc.) and website, as needed, to create company and employee awareness
Collaborate with Sales, HR, and Operations to produce relevant content and ensure its effectiveness
Develop and implement brand strategies and campaigns to build brand awareness of current and future brands
Create shareable content appropriate for specific networks to both spread our brand and our content/links
Maintain content and social media campaigns to drive more traffic and interaction from consumers, suppliers, and employees
Foster a high-level of awareness within all local communities and promote FUI as an employer of choice
Create and post blog content for each of FUIs brands regularly on website to update audiences on company news
Conduct analytical research to determine traffic on social media platforms; provide feedback to improve audience experience
Manage FUI internal and external digital programs/campaigns and electronic signage to create brand and employee awareness
Monitor and/or engage in social discussion about our company on social media platforms
Work with HR to identify most favorable recruiting opportunities and resources, including posting of positions
Oversee relationships with radio, paper, advertising agencies
Assist with additional company awareness projects through media (print, broadcast, etc.) and events, as needed
Assist in designing and managing layouts of communications such as presentations, newsletters, and event materials
Situations may arise that require employees to temporarily or permanently assume responsibility for tasks not specifically outlined in this job description. Employees may be requested to work additional hours and/or accommodate a heavier than normal work load
Qualifications
BS in Communication, Graphic Design, Marketing, or related field, preferred
3-5 years of experience in digital marketing development, managing successful web ad and social media campaigns
Strong knowledge in programs related to company marketing/web/digital, including metrics, analytics, etc.
Proficient in Microsoft Suite
Advanced written and verbal communication skills with high level of professionalism
Experience in brand development
Experience in a social media, communications, or staffing/recruiting
Strong sense of initiative and independent problem-solving with the ability to manage time with little supervision
High level of proficiency, accuracy, discretion and confidentiality
Advanced organizational and time management skills to conduct multiple tasks within constraints of timelines
Travel up to 20%, annually; valid Class D Drivers License
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