Job location: Preferred to be located near Hershey office (Hershey, PA, Cincinnati, OH, or Bentonville, AR) or will consider remote

Summary

The Sr. Manager of Human Insights, ReSET (Retail Shopper Experience Team) will develop and deliver best in class insights, within a center of excellence (COE) function. They will manage and coach a high performing team of 3 insight professionals responsible for the key areas of business across all classes of trade. They partner with ReSET, Category Management and Sales teams to drive insights to action and help profitably grow business for Hershey, the category and retailers through physical and digital shelf and distribution strategies, next generation space initiatives and advanced capabilities.

Responsibilities

Drive Insights to Action

• In collaboration with ReSET, Category Management and Sales teams, identify learning needs, and develop and execute a yearly Human Insights plan that helps drive incremental and accretive growth for Hershey and our retailer partners.
• Coach team on research projects, while also managing individual research projects from start to finish.
  • Meet with key stakeholder to outline objectives
  • Determine methodology and research suppliers
  • Manage research suppliers
  • Analyze and translate insights to business and channels
  • Identify additional relevant information sources (behavioral, secondary, previous primary research, etc.) to enhance insights
  • Deliver unbiased action-oriented recommendations and partner with other ReSET teams to develop and deploy solutions to customers and bring to life in Hershey’s Innovation Centers
  
  

Champion Human Insights

• Ensure insights are at the heart of strategies and initiatives with our internal and external customer teams, by staying closely connected to key ReSET partners, to proactively identify business opportunities and provide insights and recommendations as needed through previous research, panel data, or commissions new research.
• Is a subject matter expert (SME) on the COE pillars they support, and coaches and develops team to be SMEs on their respective COE pillar.
• Support Category Management and Sales teams by providing insights and/or presenting at customer innovation center meetings (HIN), and other key meetings.

• Communicate the Human Insights team priorities and initiatives to leaders on a quarterly basis and at key meetings.

Development of Human Insights Team & Self

• Coach and develop a team of 3, through guidance on methodologies, project management, analysis, and storytelling / presentation skills.
• Continuously look for ways to expand knowledge of new insight methods and storytelling approaches and share with Human Insights team.

Minimum knowledge, skills and abilities required to successfully perform major duties/responsibilities:

• Proven track record of hiring, managing, and developing a high performing team
• Intellectual curiosity
• Strategic business acumen / customer-first mindset
• Impactful communication and storytelling skills using insights and data
• Strong collaborator and ability to build dynamic relationships
• Comfortable interacting with internal and external partners at both junior and senior levels
• Advanced understanding of qualitative and quantitative research methods
• Project management and organizational skills

Qualifications

• Education: Bachelor's degree required; advanced degrees preferred but not necessary
• 8+ years of progressive experience in Shopper and/or Consumer Insights
• 2+ years of people management experience
• Extensive experience with qualitative and quantitative research methods
• Preferred experience with panel data such as Numerator, Nielsen, IRI and/or retail loyalty data
• 30 - 40% travel required

Why this role may be for you…

• We strive every day to be the trusted indispensable partner for our internal and external partners, with insights embedded throughout our vision and strategies, helping to fuel category growth.

• We know our people are our competitive advantage and we empower them to be category experts, who are intellectually curious, strategic minded, and embrace new ways of thinking. We are a high-performing team that loves winning in a fast-paced environment, but never doing it alone, and highly supportive of each other.

• If you are fueled by being an integral part of identifying and driving insights to action with our retailers, this is the role for you!

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The Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws.

The Hershey Company is an Equal Opportunity Employer - Minority/Female/Disabled/Protected Veterans

If you require a reasonable accommodation as part of the application process, please contact the HR Service Center (askhr@hersheys.com).