Basic Function

Oversees and maintains daily web production and information for customer-facing websites, tools, social platforms, and applications within the Communications department.

Example Of Duties

• Performs daily content production and manages calendar; reviews and manages content for accuracy, editorial correctness, and cohesive voice with other customer collaterals

• Reviews requests and projects for feasibility, tone, and accuracy

• Meets with marketing, design, and other Metro departments to develop a Scope of Work (SOW), scheduling, and deliverables

• Analyzes feedback and analytics to develop new features; reviews and tests new features and tools for quality assurance; works to troubleshoot, document, and fix technical bugs and errors

• Coordinates with other cross-functional teams to ensure overall function of site-wide features and design are in compliance with Metro standards

• Monitors metrics and develops periodic reports to document accomplishments and traffic/usage

• Assists Information Technology (IT) with web network access issues as needed, e.g., program and server access privileges

• Regulates and manages access rights of different users, and oversees security and administration of Metro social media accounts or websites

• Supervises staff and contract employees on the completion of updates and projects

• Provides guidance and assistance to new or entry-level employees

• Contributes to ensuring that the Equal Employment Opportunity (EEO) policies and programs of Metro are carried out For Social Media Assignments

• Acts as producer and project manager for Metro social media accounts

• Oversees daily account management across all Metro social channels

• Monitors Metro and transportation related conversations on social media

• Plans and monitors social media and digital ad campaigns

• Manages and updates social media best practices and works to actively educate and train Metro staff For Web Communications Assignments

• Performs and oversees daily web content production and technical functions of Metro digital platforms, including websites, mobile and tablet applications, and large-format interactives

• Works with Marketing to create new content and schedule content as needed for internal and external websites; copyedit where needed

• Updates Metro′s website′s custom Content Management Systems (CMS)

• Creates guidelines and standards for web production

• Tests and develops web pages for Americans with Disabilities Act (ADA) compliance (section 508 guidelines) using screen reading software

• Manages third-party services available on website, e.g., e-mail subscription system, website search, blogs, social media platforms, forms, and other third-party tools

• Contributes to ensuring that the Equal Employment Opportunity (EEO) policies and programs of Metro are carried out

May be required to perform other related job duties

Requirements For Employment

A combination of education and/or experience that provides the required knowledge, skills, and abilities to perform the essential functions of the position. Additional experience, as outlined below, may be substituted for required education on a year-for-year basis. A typical combination includes:

Education

• Bachelor′s Degree in Marketing, Communications, Public Relations, Visual Communications, Design, Computer Science, or a related field

Experience

• Five years of relevant experience in digital marketing or in website administration and production; some positions in this class may require specialized experience in area of assignment

Certifications/Licenses/Special Requirements

• A valid California Class C Driver License or the ability to utilize an alternative method of transportation when needed to carry out job-related essential functions

Preferred Qualifications

Preferred Qualifications (PQs) are used to identify relevant knowledge, skills, and abilities (KSAs) as determined by business necessity. These criteria are considered preferred qualifications and are not intended to serve as minimum requirements for the position. PQs will help support selection decisions throughout the recruitment. In addition, applicants who possess these PQs will not automatically be selected.

The following are the preferred qualifications:

• Experience articulating interactive product design to improve UX on a variety of projects.
• Experience implementing and executing wireframes, user flows, low/hi-fi prototypes, visual concepting, design assets across multiple digital platforms.
• Experience working with user research to execute and synthesize insights to test products and ensure customer-driven decision making.
• Experience collaborating with production teams and internal clients on integrating the product design, usability, and function to deliver a positive customer experience.
• Experience communicating UX/UI design choices to stakeholders.
• Experience utilizing a variety of UX design tools and suites.
  

Knowledge:

• Applicable local, state, and federal laws, rules, and regulations governing information systems for a public agency based on assignment

• Networking and internet technology

• Third-party and native web metrics/analytics tools

• Optimizing the customer user experience

• Project management techniques and tools For Social Media Assignments

• Theories, principles, and practices of public information and media communications

• Social media best practices and ad platforms

• Customer Relationship Management (CRM) tools and e-mail marketing For Web Communications Assignments

• Current and emerging internet technologies, including various programming and mark-up languages

• Various internet browsers

• Current web content management systems (CMS)

• Search engine optimization (SEO) techniques

Skills:

• Creating and implementing effective social media strategies for a variety of goals, stakeholders and channels

• Utilizing marketing and communications principles

• Coding, if applicable

• Implementing content strategy

• Enhancing the user experience

• Analyzing complex situations and data, identifying and resolving problems, and recommending solutions

• Exercising sound judgment and creativity in making recommendations within established policies and guidelines

• Communicating effectively orally and in writing

• Interacting professionally with various levels of Metro employees and outside representatives

Abilities:

• Manage multiple requests and projects, and meet critical deadlines

• Think strategically

• Communicate effectively across multiple departments, vendors and stakeholders

• Compile and analyze complex data

• Understand, clarify, and apply Metro rules and regulations

• Prepare documentation, reports, and correspondence

• Supervise, train, and motivate assigned staff

• Read, write, speak, and understand English

Selection Procedure

Applicants who best meet job-related qualifications will be invited to participate in the examination process that may consist of any combination of written, performance, or oral appraisal to further evaluate job-related experience, knowledge, skills and abilities.