Job Description
Overview:
YNV Group is seeking a Head of Content to lead our content strategy for YNV Tech Talent and author content that addresses client needs and enables our sales team. A skilled and experienced content creator, you will be involved in all aspects of the YNV Tech Talent Content strategy, from the creation of a company tone of voice guide and management of direct reports and freelance copywriters to the creation and direction of content across a variety of formats and channels.
The Head of Content role is based remotely in the USA and reports into the Chief Marketing Officer.
Be part of a company that helps progress people for a bright digital world.
YNV is a holding company that has brands in tech support, training, software, fintech—even a real estate company. Our family of companies benefits from a unique synergy, sharing services and building off each other to support continued growth. We are guided by four core principles: A commitment to digital reimagination, hyper-agility and client responsiveness, a caring culture that transfers directly to clients, and long-term thinking.
Responsibilities:
- Interpret stakeholder requirements and distill complex issues and ideas into simple, compelling content to capture the attention of the target audience.
- Author our Tone of Voice guides for Tek Experts, elev8, and Cytek.
- Conduct in-depth research on topics related to the industry and create content that positions our brands as effective solutions for clients and their customers.
- Create, direct, and edit content in various formats including blog articles, case studies, eBooks, company descriptions, website copy, press releases, infographics, video scripts, sales presentations, social media, advertising materials and social media.
- Manage content team and freelance copywriters, ensuring that stakeholder deadlines are met, and the team is performing against agreed KPIs. Collaborate frequently with a range of team members and stakeholders to strategize on content and campaign goals.
- Partner with stakeholders to understand business objectives and target audience stakeholders and develop original and relevant content adhering to SEO best practices.
Qualifications:
- Bachelor’s degree in Communications, Marketing, Journalism or another related field.
- Ten years of professional experience, including proven content writing and/or copywriting experience.
- Excellent research, writing, editing, proofreading and communication skills.
- Experience partnering with designers to visually express content in compelling ways.
- A strong understanding of copywriting best practices across email marketing, SEO, websites and other channels.
- A detail-oriented team player with a positive, can-do attitude who is able to successfully manage multiple tasks in a deadline-driven environment and collaborate in a diverse, global team.
- Professional fluency in English is essential, both written and verbal.